Not too long ago, patients relied on word-of-mouth referrals from family and friends when looking for a healthcare provider. Others would browse through the Yellow Pages and find a hospital or practice closest to their location. Today, however, the internet has become a major force in patient decisions.
With volumes of information available online, it has empowered prospective patients to find the care they need in the moments that matter most. Patients no longer have to rely on their gut instinct, guesswork or their friend’s advice.
If you want to reach new patients, then you need to know how patients are looking for providers online. Use them to your advantage to convert those searching prospects into patients.
Read more at: https://socialspeaknetwork.com/how-patients-find-and-select-healthcare-providers-and-how-to-use-it-to-your-advantage/