Season 2: Episode 29: Ruger: How America’s Largest Firearms Manufacturer Supports Conservation

Join us for this episode of Connecting with Conservation as we sit down with Todd Seyfert, President & CEO of Ruger and Marlin, to discuss how the largest firearms manufacturer in the U.S. contributes to state-based fish and wildlife conservation through excise taxes. Todd shares his personal journey from growing up hunting in Wisconsin to leading iconic American outdoor brands. We explore Ruger’s investments in youth shooting sports, environmental health, and product innovation — all of which help fund habitat restoration, public lands, and outdoor recreation for everyone. Whether you’re a hunter, angler, target shooter, or simply enjoy the outdoors, you’ll learn how manufacturers like Ruger & Marlin are critical partners in North America’s unique conservation funding model.