Katie McCarthy former Braintree/Paypal and KPIs expert!

Today I am joined by Katie McCarthy (Ex Paypal/Braintree and Pagos)! In this episode we dive deep into the world of key performance indicators (KPIs) in the payments and fundraising industry. Join us in a dynamic conversation exploring the critical role of KPIs in various business segments. From chargeback rates to approval rates and vendor performance, we dissect the importance of measuring and analyzing these metrics for optimal business performance.

But it doesn't stop there – our discussion takes a fascinating turn into the realm of decline codes, shedding light on their significance and the ripple effect they can have on overall business operations. The impact of false positives is also explored, adding a layer of complexity to the conversation.

Delving into the nonprofit sector, our speakers draw connections between KPIs and the psychology of donor behavior. Uncover the nuances of tracking metrics in the nonprofit world and understand how KPIs play a pivotal role in steering decisions.

Join us as we explore the broader context of analytics and decision-making in business, understanding how these themes are instrumental in navigating the intricate dynamics of today's competitive landscape. Tune in for a compelling discussion that illuminates the critical role of KPIs in shaping business strategies and optimizing performance.

 

Katie McCarthy - https://www.linkedin.com/in/mccarthykatelyn/

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I am so happy to have our great partner Spec back as the Q4 Sponsor!  Their patented no-code orchestration platform has been a complete game changer for how we approach fraud and authentication. They give fraud fighters (and marketing and security teams!) full coverage and visibility into the entire customer journey with the ability to collect data, deploy in any tech stack and connect to any solution to answer their attacks such as calling 3rd party APIs,  building logic and workflows, all with the ability to take action anywhere in the entire customer journey!  With constant moving targets it's nice to have a product that moves it's aim with you! 

 

Please visit www.specprotected.com to learn more and schedule a demo today to see what you have been missing all along!