071: Marketing From Watermarks to Wired Magazine With Julia Enthoven

Welcome to The Marketing Umbrella Podcast! In this episode, we are joined by Julia Enthoven, CEO and one of the creative minds behind Kapwing, a video creation platform for modern creative teams.  Julia shares her exciting  journey from her educational background in computer science at Stanford to her roles at tech giants like Google and Apple. She will share her insights on the development of Kapwing and explore the game-changing role of AI in marketing, from automating content creation to customizing materials. 

Join Kevin Prewett, our host, as he and Julia dive into the intersection of education, technology, and marketing on this episode of The Marketing Umbrella Podcast.

Some key highlights include:

• Video can be a powerful storytelling tool. Kapwing aims to make it easier for everyone to create videos.

• It's impossible to predict success without talking to your audience.

• How to improve your workflow and content operations without compromising quality.

• Marketing and storytelling rely heavily on cultural trends and originality. AI could eventually assist in developing brand ideas.

Closing Thought:  “ Good storytelling is vital for marketing and for connecting with audiences.”

To Connect with Julia:

• LinkedIn: https://www.linkedin.com/in/juliaenthoven 

• Kapwing: https://www.kapwing.com 

To learn more about Umbrella and to connect with CEO Itamar Shafir, go to https://umbrellaus.com