S11E7: What’s so Special about Trust Habits and Trust Premium?

A few years ago, I was asked, “why do you need to write another book about trust? What’s so special about it?” When I teach my students entrepreneurship, I tell them that the only way a new entrant to a market can succeed is by doing something different. Unique. And I live that advice. I wouldn’t have started pursuing the topic of trust if I didn’t have a unique approach to it. In this episode, I discuss what makes the Trust Habits® and Trust Premium™ unique, because they are.