The Summer of Gaming: Marketing Indie Games with Alex Harding of the IndiEXP

Gamers may have noticed that over the recent month there has been a plethora of video game announcements, as platform holders and other groups have hosted a number of gaming showcases. Many new games have been announced, alongside further information being provided about previously revealed games.

 

In this episode we're thrilled to welcome Alex Harding, the mind behind the IndiEXP, an Australian marketing agency dedicated to the promotion of indie games. Dive into the dynamic world of video game marketing as Alex shares his knowledge and experience on the dynamics of promoting indie games in the current market.

 

We discuss the key strategies that can make or break a game's launch, from leveraging social media and influencer partnerships to creating compelling trailers and engaging with gaming communities. The trio also reflect on memorable gaming trailers and announcement, and what they believe compelling video game marketing is.

 

Brendan - @Tamazoid

Zach - @Eggerino

Alex- @theindiexp alex@theindiexp.com

 

Intro music - '8 Bit Ditty' by FoolBoyMedia

Outro - 'Video Game Land' by FoolBoyMedia