Why Customer Data Is a RevOps Priority

In this episode of the RevOpsAF podcast, co-host Camela Thompson sits down with Irwin Hipsman, currently Founder of Repetitos (former Director of Customer Lifecycle Marketing at Forrester), to discuss why customer contact data should be a top priority for every RevOps team.

Irwin brings years of experience in customer lifecycle marketing and shares data-backed insights into how poor-quality customer data sabotages segmentation, engagement, and even executive decision-making.

Learn how to evaluate your data health, take ownership, and drive business impact - without massive tech investments.

📊 What you'll learn:

• Why “good enough” customer data is holding back your GTM strategy
• The four tiers of customer data maturity and how to assess your database
• Who should own customer data across RevOps, CS Ops, and marketing
• How to build a scalable plan for cleanup and prove ROI fast
• Tips for selling data cleanup projects to skeptical executives

Perfect for: Sales Ops, CS Ops, Marketing Ops, and RevOps leaders who manage post-sale growth, customer engagement, or lifecycle communications.

🤝 Connect with Irwin on LinkedIn: https://www.linkedin.com/in/irwinhipsman/

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#RevOpsAF #RevenueOperations #CustomerMarketing #DataHygiene #LifecycleMarketing #CSOps #MarketingOps #CRM #SegmentationStrategy #B2BSaaS