The Facebook Strategy That Works: How a Local Store Increased Engagement 423% Without Ads

This episode cuts through the noise about Facebook being “dead for business” and showcases a case study of how a local retail client proved the naysayers wrong. Danielle Wheeler breaks down the exact steps her team took to help this client achieve a 423.7% engagement increase and nearly triple their impressions in 90 days—without spending a single dollar on ads.

Key Strategies Discussed

1. Stop Selling, Start Connecting

• Shift focus from product pushes to showcasing the people and personality behind the brand.

• Highlight real conversations, relatable moments, and team personalities.

 

2. Lean into Entertainment

• Share funny behind-the-scenes content, team banter, and bloopers.

• Create authentic, engaging content that resonates with the audience.

 

3. Timing is Everything

• Use Facebook Insights to identify the best times to post.

• Adjust posting schedule to early mornings, lunchtime, and evenings.

Actionable Steps for Your Business

1. Throw out traditional content calendars and start with:

• 5 FAQs from customers.

• 3 funny or memorable business moments from the last month.

• 2 team members your customers love interacting with.

2. Create entertaining content ideas around these.

3. Use Facebook Insights to align posting times with audience activity.

4. Stay consistent for 90 days to see measurable results.

Results Achieved by the Retail Client

• 423.7% engagement increase

• 282.9% growth in impressions

• 15-20 comments per post (up from zero)

• 300% rise in share rate

• Increased foot traffic and sales.

Connect With Us

• Instagram: @wheeler_marketing_agency

• Website: wheeler.marketing

 

Ready to turn your social media around? DM us or visit our website to chat about your business!

Episode Timestamps

• [02:04] Key strategy #1: Stop selling

• [02:39] Key strategy #2: Create entertaining content

• [03:20] Key strategy #3: Perfecting timing

• [04:33] How to replicate these results