S2 Ep.36 Is Your Digital Strategy Stuck: Time for a Visibility Reset

2025-05-29

In this episode, the crew lays out a blunt truth: search rankings don’t equal success. If you're still measuring online performance based solely on where you rank on Google, you're missing the bigger picture. This conversation pushes past vanity metrics to spotlight what really drives visibility—and revenue—today. Plus: the team unpacks the must-watch shifts in digital strategy—and closes with a lightning round ‘vibe-check’ on digital trends. 💡 Key Themes & Insights Why traditional SEO is no longer enough: 40% of small businesses still stick to it, but it’s time to ex...

In this episode, the crew lays out a blunt truth: search rankings don’t equal success. If you're still measuring online performance based solely on where you rank on Google, you're missing the bigger picture. This conversation pushes past vanity metrics to spotlight what really drives visibility—and revenue—today. Plus: the team unpacks the must-watch shifts in digital strategy—and closes with a lightning round ‘vibe-check’ on digital trends.

💡 Key Themes & Insights

Why traditional SEO is no longer enough: 40% of small businesses still stick to it, but it’s time to expand your view.
The importance of tracking conversions, not just clicks: Lead quality, origin, and outcomes matter more than raw traffic.
Revenue over activity: It's not about how much you’re doing online, it’s about whether those actions are generating profitable growth.
The shift to holistic measurement: Monthly and quarterly conversion audits, attribution clarity, and understanding the full funnel are now essential.
The rising role of voice and visual search: They're not futuristic—they're happening now, and your strategy should reflect that.

🎯 Strategy Breakdown

Stop funneling traffic to generic landing pages. If you can’t track where leads convert, you’re flying blind.
Use attribution to inform budget shifts—double down on what's performing and rethink what’s not.
Optimize for how people actually search today: conversational queries, visual recognition, and voice commands.
Chatbots can be game-changers—but only if they’re set up with purpose, privacy, and precision.
User-generated content is the new Google review. Embrace it to build real-world credibility.

💬 Memorable Quotes

“Search rankings don’t pay the bills—conversions do.”

“If you can’t follow the trail, you can’t fix what’s broken.”

“Voice and visual search aren’t coming—they’re already here.”

🌐 Guest Mentions & Tools

Sesame.com– A standout example of what modern chatbots can do
Voice and visual search trends discussed in relation to Google Lens, Apple Vision, and smart assistants like Siri

⚡️ Lightning Round: What’s Vibing (and What’s Not)