Funding the Gap: How Impact Investors Unlock Attainable Housing

Impact investors provide the last dollars to unlock attainable housing.

Many promising housing projects get close to the finish line and then stall because the last dollars aren’t there. This episode looks at a practical fix: bring mission-minded funders and public partners to the table to cover the remaining costs so homes can actually get built.

Host Ade Sanusi, Vice President, Asset & Investment Management, The Integral Group, talks with Marc Pollack, President & Board Chairman, EQ Housing Advisors, about why he started a nonprofit to strengthen the housing ecosystem, how communities can add the missing piece without waste, and simple guardrails that keep results for families front and center. They also dig into when preserving existing homes beats starting from scratch, and how to repeat what works at scale across metro Atlanta and beyond.

What you’ll hear

• Why “almost ready” projects stall—and how to close the remaining costs

• How foundations, donors, and city partners work with builders to move more homes forward

• When preservation delivers faster, more affordable results than new construction

• Straightforward accountability so everyone does their part and communities benefit

About Our Guest
Marc Pollack is President & Board Chairman of EQ Housing Advisors and Senior Advisor & Chairman Emeritus of RangeWater Real Estate. With 35+ years in multifamily, he has led the development, acquisition, and disposition of 30,000+ housing units valued at over $4B across the Sunbelt. In 2020 he co-founded the Atlanta Affordable Housing Fund to help create and preserve affordable homes with flexible, low-interest financing. A frequent national speaker and longtime Atlantan, Marc brings a practical, partnership-first approach informed by award-winning mixed-use work, including The Battery Atlanta.

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