Paul Scott And Darren Discuss Agile Process In Marketing

Back again. This time, Paul Scott, advisor and director at Digital Village, General Manager at Evergreen Digital returns to talk about a subject he is passionate about and that is Agile. Paul co-authored with Andrew Walker, the book Beyond Agile - How to run smarter, faster and less wasteful projects which provides a history of Agile for software development and spells out the Agile principles they have successfully applied to hundreds of projects and organisations. Paul shares his observations and thoughts on the application of Agile in marketing, declaring that it is not for everyone, all the time.

https://www.trinityp3.com/2021/10/agile-process-in-marketing/