#76: REBRANDING: 4 Things to Consider Before You Do

Let's discuss the importance of having a niche and how it relates to branding, the sunken cost fallacy, and how it can hold you back from making necessary changes to your business or brand. The way you deliver your message and show up on the internet must be aligned with your brand, letting others experience you as you intended. Join Jeanette and be ready for that big rebrand.

When you have your niche down and you know your voice, your branding will come after that.You don't want to build a brand that is not appealing to your real niche, or that doesn't truly represent you. In this episode Jeanette uses real life examples to walk you through the most important aspects of a rebrand, to help you ease the stress of such a big undertaking. And if you are just about to build your brand, there are valuable gems for you too.

If you are craving for a memorable brand that perfectly portrays you and your God-led business, tune in to this episode and right after you press play, make sure to go to jeanettepeterson.com to learn how you can refine your calling, build and market your biz as a Kingdom Entrepreneur.

In this episode:

• The sunken cost fallacy that prevents entrepreneurs from making necessary changes to their brand.
• Specificity and consistency are essential for successful branding.
• Two branding examples to inspire you

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