Episode 113 - Avoiding Headlines You Don’t Want to Read - Suzanne Bernier.

When it comes time to build that crisis communications strategy, wouldn’t it be nice to know the tricks of the trade? Wouldn’t it be helpful if you knew what the media was thinking? Well stay tuned because today’s guest has seen them first hand.

Hello everyone and welcome to episode 113 of the Resilient Journey podcast, presented by the Resilience Think Tank. I’m your host Mark Hoffman and this week I’m joined by former journalist, government press-secretary, crisis management legend, author, speaker and thought leader Suzanne Bernier.

Suzanne and I got off on a bit of a tangent talking about crisis communications, answering tough questions, the pitfalls and traps to watch for and what to do to avoid causing headlines that you don’t want to see. She talks about social media response and we even dig into her book Disaster Heroes.

 

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Special thanks to Bensound for the music.