Bird hunter, inspirational conservationist & visionary: Larry Potterfield, founder of Midway USA is our ”Industry Insider”

In our continuing "Industry Insider" series, I talk with Larry Potterfield, who founded Midway USA on a wing and a prayer, selling shooting supplies to enthusiasts. He's grown the company into an international power player in most outdoors categories, and is overseeing a growth spurt that includes a new state of the art distribution center and headquarters building.

We talk company history and philosophy, then go far afield to talk bespoke shotguns, quail hunting, youth shooting, conservation, shooting driven birds, safaris around the world, building a lake for kids' fishing, and how to buy a used shotgun.

"Handle It" answers a listener question about who gets the retrieve: the shooter or the dog handler?

And it's all brought to you by: Sage & Braker Mercantile, LandTrust.com, HiVizSights.com, Pointer shotguns, @midwayusa, #midwayusa, Midway USA, Mid Valley Clays and Shooting School, TrulockChokes, HiViz shooting systems, Purina Pro Plan Sport and FindBirdHuntingSpots.com.

And don't miss Wingshooting USA TV starting now airing on local stations, sports networks and national TV networks. Learn more here.