#364 Alternative Ad Words

What do you do when a much larger, more well funded company comes into the market and starts bidding on the same ad words you want? 

Well you have two choices, pay more or get creative. In today's conversation Michelle McNalley explains how you can look for alternative key words and still drive traffic to your site, without breaking the bank. 

More than a Few Words is a production of Roundpeg, an Indianapolis Digital Agency.