Jesus tells a story about a sower throwing seed down. The sower seems indiscriminate in how he spreads the seed. He simply throws it everywhere. But it only grows up in one place. The seed only takes root in fertile soil.
Any good gardener knows that good soil contains a lot of death and is tilled up, ready for planting. Fertile soil is not something that just happens, but something that takes a lot of work. Perhaps this is the secret of the Kingdom that Jesus speaks of. It is only through death, tilling, and ripping apart that we ever get to the place where we are fertile and ready for the word.