Perfect Conversion

Ed Tranter, Managing Director at 73 Media/industry spokesperson, had to wholly rethink a launch event, the grassroots’ focused Rugby Show, in the eye of the COVID-19 pandemic.

In this episode, Ed takes on an odds-defying journey - from the theory of Ricoh Arena, Coventry, where the show floor would have featured half a rugby pitch, to the reality of the virtual world.

Back to the drawing board, Ed and team focused on the nascent Rugby Show’s strengths: mission, brand, reach, influencers et al.

With 95 per cent of the content delivered live, realising 73 Media’s strengths and working with Silverstream TV to produce/deliver the live streams, 100 per cent to time and high quality, was a crucial element in the event’s success.

While it has a weight of backing from the British and Irish game, stepping across to the virtual world brought speakers to the podium a physical Rugby Show never dreamed of.

73 Media is an event organiser and agency hybrid. Delivering consumer, B2B and corporate events, company highlights include The One Earth Show as well as The Rugby Show.

With management roles at Miller Freeman, Centaur, Informa and Mark Allen Group on his CV Ed Tranter is also a member of the AEO board.

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