#13 How to tell the difference between urgent and important with distractions everywhere

When the house is literally on fire, urgent and important are in sync. When the house is not on fire, every shiny thing will steal focus and lead you astray if you can not or do not remember what IS important. Everyday, from news media to social media and beyond, a million things are trying to get our attention. Hold onto your core values and you're practically immune to "Squirrel" syndrome. 

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