Building a Brilliant Business on Bootstrap Marketing: The 1-800-Got-Junk Story

27 years ago, Brian Scudamore started what would grow into a multinational junk removal giant - 1-800-Got-Junk. In this conversation with Brian, we touch on one of the most prominent drivers of his business success - bootstrap marketing. To hear more bootstrap marketing success stories, check out my keynote 'Bootstrap Marketing and the Beautiful Idea' at this year's SOHO conference.