How To Blueprint for Craft Fairs & Markets

2025-03-06

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Spring is in bloom and craft fairs and markets are back in business like they never left! If you are a crafter or small business looking to break into the market/craft fair scene - this is the episode for you. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are talking about our basic blueprint for participating in markets and craft fairs. We list 5 simple steps to keep in mind when deciding and setting up for your events, so that you can be a successful S.O.B.! Vivian and I have p...

Spring is in bloom and craft fairs and markets are back in business like they never left! If you are a crafter or small business looking to break into the market/craft fair scene - this is the episode for you.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are talking about our basic blueprint for participating in markets and craft fairs. We list 5 simple steps to keep in mind when deciding and setting up for your events, so that you can be a successful S.O.B.!

Vivian and I have participated in a LOT of events over the years, and we’ve made a bunch of mistakes. We don’t want small business owners to make the same mistakes, so we created the Rock Your Fair course. It is a comprehensive guide on craft fairs, markets, and event marketing. We discuss everything from how to PICK the right event or market, to how to build an engaging table display. You can learn more about this course here: RockYourFair.com

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Chapters:

00:00 Thank You For Listening & Please Leave a Review

02:00 Introduction to Craft Fairs and Markets

03:50 Understanding Your Business Identity

09:12 Identifying Your Target Audience

13:30 Researching Events & Markets

21:41 How Much Product Should I Bring To A Craft Fair?

27:10 Track Your Business Data

29:15 The Importance of Practice

38:03 Post-Event Communication

41:09 TLDL: Blueprint for Craft Fair Success Summary