#980 Adapt Your Sales Process to Your Customer’s Personality

Imagine you're sitting across the table from someone, trying to figure out if they're the right fit for your business. But here's the catch, people don't come with instruction manuals telling you exactly who they are and if they're a good match for you.  The key having productive conversations lies in understanding personality types. 

A few years ago, I had a great conversation with Benjamin Bressington, an expert in sales and communication, who shared invaluable insights gained from years of experience and trial and error.  The conversation was so good, I knew I needed to rerelease it. So if you missed it, you can catch it now. 

Over the years Benjamin has discovered four main personality types.  Identifying who he is talking to improves communication and creates connections that lead to sales, or improved relationships with employees. 

• Eagle: These individuals are decisive and action-oriented, focusing on results and efficiency.
• Pigeon/Dove: Social and empathetic, pigeons thrive on interpersonal connections and collaboration.
• Peacock: The life of the party, peacocks are charismatic and seek attention and recognition.
• Owl: Methodical and analytical, owls value precision and thoroughness, often delving deep into details.

When you know who you are talking to you can tailor your approach to build rapport and establish effective connections. 

The bottom line? Mastering conversations isn't just about what you say—it's about understanding who you're talking to and how to speak their language.