Flaunt! Build Your Dreams, Live Your Sparkle with Lora Cheadle

Weight Loss The number of Americans who are considered over weight or obese has steadily been climbing over the last few decades. The Weight Loss Industry has ballooned corespoidingly. It is currently estimated at being somewhere over $60 Billion per year. But even though Americans are spending more on weight loss that ever before, they are not losing weight. Although there are a myriad of reasons for this, one of the reasons is misinformation and false expectations surrounding weight loss. False expectations set us up for failure, no matter how dedicated we are, because they give us an unrealistic sense of what to expect. This is true in many areas of life, but in the weight loss arena, when we constantly see headlines and exercise videos and diet plans that promise weight loss of 10 pounds in a week, the ability to burn 1,000 calories in a workout or achieve a flat belly by Friday, we begin to believe it. Even though logically we understand that it's not possible to lose 10 pounds in a week, on some level we think that just maybe we can. And when we don't, we are crushed, and we feel like we must have done something wrong. Keeping the facts of losing weight firmly in our heads keeps us from falling prey to unrealistic diet and exercise schemes. It gives us the tools to critically analyze information that we see in magazines and hear on TV, and most importantly it gives is a real, solid plan, based on facts, that assists us in losing weight.