ITC Special Part 3C - Tradition Meets Innovation: Collaboration in Insurance with Steve Johnson

How do traditional players in insurance leverage technology to modernize while maintaining their heritage? This episode features Steve Johnson, Founder of Insured.IO, discussing how user experience drives customer retention and supports digital transformation in the insurance industry.

Steve shares insights into building a scalable SaaS platform, overcoming resistance to digital change, and fostering trust through seamless technology.

Key Insights:

• The importance of user experience in customer retention.
• Transitioning from professional services to a scalable SaaS model.
• Overcoming resistance to digital transformation.

Featured Conversations:

• [00:20] The impact of user experience on customer retention.
• [05:00] Transitioning from professional services to a scalable SaaS platform.
• [09:10] Overcoming resistance to digital transformation in established markets.

Notable Quote: "Trust is earned one interaction at a time, and technology helps us get there faster." – Steve Johnson

Resources:

• IO: insured.io
• LinkedIn: Steve Johnson

Tune in to discover how Steve Johnson is modernizing insurance through a user-first approach. Don’t forget to subscribe for future episodes.