Alex Anderson from Oswald’s Pharmacy

In this episode, Sue Chen interviews Alex Anderson from Oswald's Pharmacy, a 6th generation independent pharmacy in Naperville, Illinois with a very successful, prominent and thriving HME. Throughout their 149-year history, they have embraced big changes and executed their front end store strategy to support the business and reflect their customer’s unique store experience.  They discussed the “DIR Armageddon” and how independent pharmacies need to focus on the front-end store to take control of their revenue.  Alex shared his marketing strategies, importance of staff education and engagement, the value of having the right vendor partners, winning against Amazon - as well as the steps to starting and growing HME in your store.