Women, Beer and Business

Hold on, this is going to be the fastest ten minutes in radio! Ginger Johnson has an interesting market research company, Women Enjoying Beer that looks at the "why" women do...what women do.  Sometimes it is centered on the enjoyment of beer and at other times, as you will learn, that core question brings out loads of marketing information about female consumers.  From her base in Oregon, here is Ginger:

Insight on Business the News Hour with Michael Libbie is heard Monday - Friday from 5PM to 6PM on 1350-KRNT, Des Moines.  Connect with us on Twitter @IoB_NewsHour and, for more fun, here is our Facebook Page.