In today’s episode, Laura and Julia share five suggestions for professionals looking to boost the visibility of their personal brand. Our hosts discuss the advantages you can reap with public speaking and professional events, intentional networking strategies, and consistent, reliable and distinctive online posting and writing. We know that a personal brand can be difficult to found and fine-tune, so listen in to learn how to get started and keep your momentum going!
Takeaways:
1 - Speaking at and attending public ind...
In today’s episode, Laura and Julia share five suggestions for professionals looking to boost the visibility of their personal brand. Our hosts discuss the advantages you can reap with public speaking and professional events, intentional networking strategies, and consistent, reliable and distinctive online posting and writing. We know that a personal brand can be difficult to found and fine-tune, so listen in to learn how to get started and keep your momentum going!
Takeaways:
1 - Speaking at and attending public industry events helps to boost your profile, credibility and opportunity for relationship building.
2 - Writing, especially storytelling-based writing, on many platforms, can help to build an effective and notable personal brand.
3 - Investigate all social media platforms, and focus your time and energy on those used most by your ideal consumers.
4 - Networking without ulterior motives allows for a natural exchange of knowledge and aid within your professional community.
5 - Offering assistance to other professionals can create new opportunities for both parties.
Today’s Resource Recommendations:
01:22, 7:11 - Our last two episodes on LinkedIn and personal brands!
(https://youtu.be/36hanFo9PTY, https://youtu.be/NyMp4alIxXk)
03:55 - Julia’s Small Business Expo adventure! (https://www.instagram.com/visionadvertisingrocks/reel/CrBAmhbPf-H/)
06:08 - Julia’s Worcester Business Journal articles!
(https://www.wbjournal.com/article/the-perils-of-ignoring-your-business-reputation, https://www.wbjournal.com/article/4-things-i-know-about-using-ai-in-marketing)
10:03 - Julia’s 2023 Small Business Expo talk on resources!
(https://www.youtube.com/watch?v=hB8iX8NIhIY)
17:39 - Follow Laura and Julia on LinkedIn!
(https://www.linkedin.com/in/lauraldibenedetto/, https://www.linkedin.com/in/julia-becker-collins/ )
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Chapters:
00:00 - Introduction
02:16 - Suggestion #1: Engage in public speaking and events
05:50 - Suggestion #2: Write regularly, on many platforms
09:11 - Suggestion #3: Use social media wisely
12:51 - Suggestion #4: Network consistently and actively
17:14 - Suggestion #5: Give help
18:37 - Conclusion
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