Navigating the New Normal of AI

That Solo Life, Episode 266: Navigating the New Normal of AI  In this Episode

In this episode of "That Solo Life," co-hosts Karen Swim, APR and Michelle Kane delve into the complex and evolving relationship between artificial intelligence (AI) and the world of public relations (PR). The episode kicks off with a discussion about the recent controversy surrounding the NaNoWriMo project and its use of AI, sparking a broader conversation about the role of AI as a tool in the PR profession.

Karen and Michelle emphasize the inevitability of AI's presence in the industry and stress the importance of embracing and shaping its use rather than resisting it. They highlight the need for PR professionals to lead the way in defining ethical practices and addressing issues such as inherent biases and copyright protection in the context of AI-generated content.

The hosts acknowledge the potential benefits of AI in streamlining certain tasks, such as research analysis and content generation, but also caution against relying solely on AI without human intelligence and guidance. They emphasize the importance of critical thinking, fact-checking, and maintaining ethical standards in the face of AI's increasing influence on the media landscape.

The conversation extends to the role of journalists and PR professionals in upholding integrity and accuracy in their work, amidst concerns about misinformation and unethical practices in the industry. Michelle and Karen underscore the vital role of media literacy and ethical decision-making in preserving the credibility and impact of journalism and PR.

As the episode concludes, the hosts encourage listeners to engage in civil discourse, share their insights, and consider joining the Solo PR Pro community for further professional development and networking opportunities. The episode serves as a call to action for PR professionals to navigate the evolving landscape of AI with integrity, critical thinking, and a commitment to ethical practices.

Episode Timeline:

• Introduction: 00:00:02-00:00:41
• Discussion on AI in PR and Marketing: 00:01:08-00:09:58
• Concerns about Misinformation and Ethics: 00:09:58-00:11:36
• Journalism and Integrity: 00:11:36-00:13:50
• Media Literacy and Importance of Ethics: 00:14:14-00:15:53

AI Resources:

• The Battle Against Misinformation with Axel Ebermann
• Almost Timely Newsletter
• Michael Smart’s AI Assisted PR Newsletter
• Getting Started with Generative AI

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