Nibbling at the Nut of Coke’s Mystique

Taking listeners on quite a surprising journey, Percival Fairchild III decodes the unassuming can of Coca-Cola in this episode. He engages all senses as he expertly breaks down the aesthetic appeal of Coca-Cola's iconic can design, the dance of aromas it releases upon opening as well as the myriad of flavours once sipped. Percival highlights how Coca-Cola is not just a beverage, but a sophisticated blend of chemistry and artistry.