28. How UX Design can solve the digital challenges of today - Leeds Digital Festival 2022 (Part 3 - The Agency)

"The biggest [takeaway from the event for me] without question is around accessibility....Obviously we're used to the term 'accessibility'...in terms of...the technical standards..., things like screen readers [they] might need to use. But actually, it can be all kinds of things. It can be an empathy for someone's mental health. It could be someone with RSI, and actually starting to understand what good design for everyone actually means. And that seems to be a big challenge for businesses at the moment."

Andrew Machin is Founder and Director of Lion+Mason. 

This is the third and final episode of a three part mini-series covering Lion+Mason's UX Seminar at the Leeds Digital Festival 2022 entitled: 'How User Experience Design can successfully solve the digital challenges of today'. 

In this episode I chat with Andrew about the genesis of Lion+Mason as a digital product and service design agency, his reflections on the event they hosted at the LDF22 and his thoughts more broadly on the direction and current state of user experience and product design disciplines.

Thanks for listening, and I hope you enjoy the episode. 

Mike Green

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