Selling The Magic of Birthstones

For millennia, gemstones were valued as much for their power as for their beauty. In this podcast, on behalf of LALI Jewels, we explore the long and illustrious tradition of birthstones, their lore and significance, their popularity and how customers are wearing birthstones today. Helping customers make a meaningful connection to their birthstone can set a retailer up for a lifetime of gifting and collecting opportunities, thereby building repeat business with that customer.