48 | Wedding Pros, Stop Sleeping on Email Marketing with Candice Coppola

2025-03-26

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Social media is noisy, algorithms are unpredictable, and relying solely on Instagram for your leads is a risky game. So, what’s a wedding pro to do? Enter email marketing—the dark horse of marketing strategies that most of your competitors aren’t using (yet!) In this episode, I sit down with my very own business coach, Candice Coppola, to talk about why email marketing is one of the most powerful marketing strategies you may be ignoring. If you’ve been hesitant about starting an email list or feel overwhelmed by the thought of sending newsletters, this co...

Social media is noisy, algorithms are unpredictable, and relying solely on Instagram for your leads is a risky game. So, what’s a wedding pro to do? Enter email marketing—the dark horse of marketing strategies that most of your competitors aren’t using (yet!)

In this episode, I sit down with my very own business coach, Candice Coppola, to talk about why email marketing is one of the most powerful marketing strategies you may be ignoring. If you’ve been hesitant about starting an email list or feel overwhelmed by the thought of sending newsletters, this conversation is for you.

We’re covering:

✔️ Why wedding pros need email marketing (even if you've survived for years without it)
✔️ Common myths that hold people back from starting or growing an email list
✔️ How to set up an automated email sequence that nurtures leads while you sleep
✔️ The best ways to get more people on your email list
✔️ How email marketing helps you book more weddings without chasing social media trends

Candice is sharing her expert insights, plus a freebie to help you create an irresistible email opt-in! 🎉

Links & Resources: