Episode 5- Oliver Millar-From Dragons’ Den to TikTok Fame: Inside Luxe Collective’s Journey

In this episode, Joel Williams talks with Oliver Millar, Chief Operations Officer at Luxe Collective Fashion, leading the charge in growing the largest preloved luxury reseller in the UK. Oliver unveils the strategies behind their immense social media following, their standout success on Dragon’s Den, and collaborations with Steven Bartlett.

They discuss key strategies for fashion retailers to thrive, such as partnering with content creators, enhancing customer service, and establishing robust marketplaces. Oliver addresses the significant challenge of high return rates in 2024 and shares LC's innovative approaches to mitigate them. He also reflects on their unique journey with eBay, revealing intriguing insights into their early experiences.

Oliver wraps up by offering tips on elevating customer happiness and fostering enduring brand loyalty, emphasizing the pivotal role of their marketing team in driving success within the business.

Join us for a compelling conversation filled with practical insights and insider stories from Oliver Millar.

Host: Joel Williams

Producer: Yuliya Stancheva

Sound design: Alpha Studios

Guest: Oliver Millar, Chief Operations Officer at Luxe Collective Fashion, heading the growth and development towards becoming the biggest preloved luxury reseller in the UK.