Season 2 - Episode 7: The Anti-Hustle Way to Build a Business

This episode feels really close to my heart.

I’m joined by Brynna Sweet, founder of Kindred Co, branding photographer, and someone who truly embodies what it means to build a business rooted in people.

We talk about what it looks like to pivot when something deeper is calling you… and how Brynna went from building a successful wedding photography business to creating something that feels even more aligned with who she is. Not just what she does, but how she shows up.

This conversation is all about human connection.

We get into:

• Why personality is your greatest asset in business (especially in the age of AI)
• The difference between running a business that performs… and one that actually feels good
• Community over competition—and what that really looks like in practice
• Building your “business village” and why you shouldn’t do this alone
• Letting go of control, outsourcing, and creating space for what truly lights you up

We also go deeper into the personal moments that shape how we lead. Grief, motherhood, and those life experiences that shift your perspective on what really matters.

There’s so much honesty in this one. Some laughs, some tears, and a lot of reminders that behind every brand is a human being just trying to connect, create, and build something meaningful.

If you’re a creative, service provider, or anyone building a business rooted in relationships, this episode will hit home.

And if you’ve ever felt like you’re doing it all alone… this is your reminder that you don’t have to.

Connect with Brynna:

• Instagram: @brynnakathleensweet
• LinkedIn: Brynna Sweet