A lot of docs dislike doing events. Whether it's from lack of success, or just generally don't like public speaking. Some docs simply prefer a one-on-one ROF set-up.
Whatever your reasoning is for not doing events, I assure you, they aren't money wasters. In this video I compiled some tips from very successful docs who utilize events as a huge tool in their practice to get new-patient sign-ups and new appointments in droves.
Hope you learn something from it, let us know if you had a good event!