Creativity Series: Improv Theatre & MicroTribes
The PRovoke Media Podcast

Creativity Series: Improv Theatre & MicroTribes

2018-04-28
  The Holmes Report has partnered with Ogilvy for a multi-part series looking at creativity in PR from a variety of angles. Part 3 explores the evolution of social and digital — and how improv can improve one's PR game — with the agency's managing director of content and social Kathy Baird. Then we look at another angle of creativity with the emergence of microtribes as harbingers — or even supplanting — mass pop culture. For this discussion, we bring on M Booth’s chief insights and planning officer  Bonnie Ulman — and its chief creativ...
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