Episode #69 | The Equastory™ Framework with Diana Farias Heinrich

Recorded live at the 2025 Elevate Conference, hosts Samantha Swaim and Kristin Steele moderate a powerful conversation with guest Diana Farias Heinrich, creator of the Equastory™ framework to address how to be equitable, thoughtful, and careful when we are sharing our nonprofit stories. Diana actively safeguards equality, respect, and dignity in nonprofit storytelling as the CEO of Habrá Marketing. Through the Equastory™ Framework, she transforms how organizations share their impact while staying true to their values. She is also the visionary behind The Ethical Nonprofit Summit, leading the industry dialogue on ethical storytelling and fundraising practices to ensure that nonprofits can powerfully communicate their mission without compromising the dignity of the communities they serve.

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This Episode Brought to You by: 
Swaim Strategies: https://swaimstrategies.com
Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events. 

The AV Department: https://theavdept.com/
As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year. 

Greater Giving: https://go.greatergiving.com

DC Auctions: https://dc-auctions.com/

Speakers

Samantha Swaim

LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/

Instagram: https://www.instagram.com/swaimstrategies/

Kristin Steele

LinkedIn: https://www.linkedin.com/in/kristin-steele777/

Instagram: https://www.instagram.com/swaimstrategies/

Diana Farias Heinrich

LinkedIn: https://www.linkedin.com/in/dianafariasheinrich/

| RESOURCES |

Book Consulting Time with Sam and Kristin: https://swaimstrategies.com/solutions/

Learn More About Elevate and the Elevate Conference for Your Fundraising Events: https://swaimstrategies.com/elevate-conference/

Connect with The AV Department: https://theavdept.com/

Connect with Swaim Strategies: https://swaimstrategies.com

Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book

Habrá Marketing: https://habramarketing.com/

Equastory™ Framework: https://habramarketing.com/informedconsent/

Ethical Nonprofit Summit: https://habramarketing.com/summit/

For an Elevate Discount use ELEVATE20 to save $20 on the ticket. 🎟️