From Concept to Client: a CEO’s Journey to Creating Impact in Mental Health Tech

How do you rebuild yourself after a serious injury that challenges your whole identity? How do you decide on your next step as a founder? How do you build something that your clients truly need and will actually use and value? These are some of the questions I discussed with my today's guest, Augusta Klingsten Peytz.

Augusta is the Co-Founder and CEO of the Mental Health Tech start-up Aesel, which offers a SaaS tool for therapists to monitor and visualize the progression of patients. Augusta has a background in venture capital and management consulting. Most recently, she supported a German mental health VC fund and, before that, worked at Boston Consulting Group. Augusta is driven by impact, and Aesel is her 3rd impact start-up. Previously, she founded the Female Leadership Academy - Denmark's largest leadership education for young professionals.

In this episode, you will learn about:

• Augusta's discovery of a surprising way to remember who you are after an 8-month recovery journey post-concussion
• her eureka moment that led to the birth of Aesel
• growing a healthy separation between you as an individual and your startup
• what to focus on as an early-stage founder, and what does it mean in practice

Stay safe and #standwithukraine,

Anna

Resources:

Connect with Augusta: https://www.linkedin.com/in/augusta-peytz/

Check out Aesel: www.aesel.co

Join the free yoga classes I teach every Monday and Thursday: https://annaliebel.as.me/lytmorning

Book a Mindshifting Intensive: https://annaliebel.as.me/strategycall 

Support Ukraine: https://u24.gov.ua/