Episode 229: Jeanne Carver | Shaniko Wool Company & Responsible Wool Standard

The bold lives that we are asked to step into are often not what we envisioned. Jeanne Carver, founder and president of Shaniko Wool Company, is a testament to this truth. From being a hardworking rancher, she courageously transformed herself into a business owner, organizer, and now a leader in setting the standards for land conservation, sustainable, and regenerative wool production in the US. Jeanne stepped into and up to a gap she identified in the market—an opportunity to celebrate US made goods, while honoring the land and animals through traditional work. Through her passion and dedication, she has collaborated with renowned brands such as Ralph Lauren and Patagonia, elevating her influence as a community builder and advocate for the American dream rooted in American land. Jeanne Carver is a vision of a strong woman determined to bring sexiness to the pursuit of a sustainable and responsible future.