”Turning Underperforming Marketing Channels into Growth Engines” with Matt Raminick

In this episode, Danny sits down with Matt Raminick, founder of Sunnyside, a marketing collective serving lifestyle and outdoor brands. Matt explains how his team tightens strategy, refreshes creative, and retools paid media to reignite growth—without the black-box reporting or revolving junior teams.
He walks through the traits of ideal-fit clients (think apparel/outdoor, $10–50M revenue), how he vets product-market fit, and why integration with in-house teams unlocks performance across Google, Meta, TikTok, Pinterest, and more. Matt also shares the scrappy, bootstrap path behind Sunnyside, his hiring philosophy (“who, not how”), and how he builds trust during uncertain markets.

What You’ll Learn

• A simple framework to diagnose weak performance across channels and creative

• How to align paid media with brand goals (not vanity metrics)

• Why agency–brand integration beats handoffs and “black boxes”

• Building a high-performing team: ownership, humility, and the “who not how” mindset

• Practical ways to ladder channel metrics up to C-suite business outcomes

• When to aim for top-line growth vs. profitability—and how that shifts the plan

 

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