How Ikea will become a circular business by 2030

Eleonora Tieri, project leader for circular supply chains at Inter Ikea, talks with Ian Welsh about innovation in circular economy models, and in particular the new pilot projects in Sweden renting furniture to business.

Tieri explains the mind-shifts necessary for a company to take responsibility for its products throughout its life so that it can be used by multiple customers. They discuss how connecting customers – business and consumer – with the products is a vital part in the process of developing proper circular economy models, and why suppliers are vital partners to achieve them.