33 Tangents - Episode #34 - What do you mean (insert metric) won’t match exactly across these different systems?
33 Tangents

33 Tangents - Episode #34 - What do you mean (insert metric) won’t match exactly across these different systems?

2018-12-21
We’ve gotten this question, in one form or another, many many times: I’m looking at system A and system B and they don’t match, how do we fix that?  To validate that a system is collecting data correctly you need to compare it to another system.  For example you would compare your Analytics implementation to your backend order management system to ensure that you’re conversion tracking is accurate.  However these two systems will never match exactly and if you’re not careful, your validation can spiral out of control.   If...
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