The Make Your Brain Work Podcast - Episode 11 - The Change Conundrum: Unpacking Why Transformation Is Tough

2025-09-25

The Change Conundrum: Unpacking Why Transformation Is Tough Why is change so hard? We set goals, commit to new habits, and promise ourselves things will be different—only to slip back into old patterns. Frustrating, predictable, and all too human. But here’s the truth: your struggle to change isn’t a failure—it’s biology. Your brain is designed to resist transformation, clinging to the familiar and conserving energy. That’s why new behaviours often feel like pushing a boulder uphi...

The Change Conundrum: Unpacking Why Transformation Is Tough

Why is change so hard? We set goals, commit to new habits, and promise ourselves things will be different—only to slip back into old patterns. Frustrating, predictable, and all too human.

But here’s the truth: your struggle to change isn’t a failure—it’s biology. Your brain is designed to resist transformation, clinging to the familiar and conserving energy. That’s why new behaviours often feel like pushing a boulder uphill.

In this episode, we uncover the science of transformation. From neuroplasticity—the brain’s ability to rewire itself—to the role of loss aversion in keeping us stuck, you’ll learn what’s really standing in the way of lasting change. More importantly, you’ll discover practical strategies for designing your environment, reframing your mindset, and using behavioural science to make change not just possible—but easier.

If you’re ready to stop battling your brain and start working with it, this episode is for you.

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