Growing for the Pro Landscape Market

Tech On Demand: Growing for the Pro Landscape Market

 

In this episode of Tech On Demand brought to you by GrowerTalks, host Bill Calkins is joined by joined by Lisa Lacy and Jeff Gibson. Lisa is a Portfolio Manager with PanAmerican Seed – a brilliant plant guru with a keen market sense, spotting trends far before they come to fruition. Jeff is Landscape and Independent Garden Center Business Manager with Ball Horticultural and someone who knows our industry inside and out with an ability to learn markets and help growers produce and deliver the crops relevant to each. Our topic this time is the Professional Landscape Segment – a huge part of our industry and one with particular wants, needs and nuances.

 

Both Lisa and Jeff are industry veterans and with that experience comes plenty of stories, so sit back and enjoy a lively conversation about ways to work effectively, as a grower, with the professional landscape segment. We talk about how the market has changed over the years, what landscape professionals have shared about how they want product grown and delivered, the importance of trust and availability and tips that have worked for many greenhouses. We also discuss how plant breeding and development has evolved to focus on landscape market needs and the importance of trialing new varieties to determine durability and longevity in today’s landscapes. Finally, we wrap up with everyone’s favorite topic – new varieties and products proving success with professional landscapers and designers.

 

Resources:

 

Ball Landscape Website – including the 2021 Thrive regional poster, Photo Library and ready-to-use presentations for growers: https://www.balllandscape.com

 

PanAmerican Seed Pro Landscape Website – including a regional plant selector, sell sheet creation tools and a plant calculator to help design installations: https://www.panamseed.com/landscape

 

GrowerTalks Magazine Website: https://www.growertalks.com/