#34 - Surviving Another Adpocalypse

2024-12-27

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As Season 1 of Upload Podcast draws to an end, in this second to last episode, the hosts start off the way they began. A discussion of the recent not as drastic Adpocalypse, but delving into the ways that Twitch and Youtube handled the previous ad events. The implications of political discourse on advertising, the strategies platforms are employing to navigate these challenges and reminding you to follow the team over on bluesky instead of twitter! This episode majorly focuses on reminiscing over the last 8 months of Upload Podcast, the highlights, the lows, the difficulty of entering an already saturated market of podcasts and learning how to stand out or grow. And perhaps asking YOU the viewers, what you'd want to see in this space. The hosts briefly discuss what they wish Upload would turn into if possible, the various guests the hosts would want, and extend that request to the viewers. All in all, how would you like to see Upload grow to help you as a creator, or even grow in terms of providing not just episodic videos to review games, technology and much more?

Please tell us what were your favourite episodes? What do you think the hosts OR even the edits could focus on? Is there anything you think would elevate the podcasts OR just a fun episode you'd like to see? It does not have to be an episodic based format!

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Chapters

00:00 - Introduction and Adpocalypse Discussion

06:19 - Navigating Political Discourse in Advertising

09:51 - The Rise of Blue Sky and Social Exodus

17:47 - Take Advantage of Bsky Key Features

19:33 - Branded Accounts & Usernames

25:04 - No More Cable Managing the Lion Den

28:52 - Reflecting on the Season

30:53 - Learning and Growth in Podcasting

33:10 - Future Aspirations and Expanding the Brand