Episode 36 - Bree Metherall of Stoel Rives LLP on the importance of asking ”why?” in legal business development

The legal industry is built on precedent. It's important for firms, and for Business Development professionals in particular, to challenge the established ways of doing things if there are better options available.

This week’s guest is someone who often challenges the assumptions of the legal marketing and BD industry. Will Eke is delighted to welcome Bree Metherall, Director of Business Development and Marketing for Stoel Rives LLP to the CMO Series. 

Listen in, as Will and Bree discuss:

• Why questioning established practice, and asking "why?" is so important to successful marketing and business development
• The point in Bree’s career that it became clear just how important it is to ask "why?"
• Specific practices that Bree thinks could use closer scrutiny into why they still exist
• Examples of when asking "why?" was done well and to good effect
• How to balance the need to do a good job for internal clients with the need to challenge established practices
• Advice for other legal Marketing & BD professionals