The Significance of the Google Leak: SEO Implications Explored with Barry Schwartz, CEO of Rusty Brick, Inc.

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.

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Our special guest today is Barry Schwartz, CEO of Rusty Brick, Inc., a web construction firm specializing in customized online technology that helps companies decrease costs and increase sales. Join us as we discuss the recently leaked Google documents and their potential impact on SEO. Barry, a renowned figure in the world of search, provides valuable insights and clarifies the nuances and contradictions in Google's statements. They also discuss the future of AI overviews and the ongoing debate about the importance of backlinks.

Here are some key talking points from the episode:

• Introduction to Barry Schwartz and his background in SEO
• Discussion on the recent leaked Google documents
• Exploration of specific elements mentioned in the leak
• Impact of Google storing multiple versions of a website
• Decrease in AI overviews and its importance for future generations
• Barry's views on AI overviews and their accuracy
• Importance of backlinks in the Google algorithm

Barry Schwartz is the CEO of Rusty Brick, Inc. a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well-known & respected for his expertise in the search marketing industry. Barry graduated from the City University of New York and lives with his family in the NYC region.

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