The Impact of Little Things

People's perceptions are not shaped by one big thing, but by many little things. What is an experience that was shaped by a mosaic of micro moments?

Brian mentions his colleague, Tony Bodoh, who is someone he met years ago and specializes in getting businesses to understand customer micro moments and the impact it has on them.

To see who Tony Bodoh is, visit his website.

To read the book Brian mentions on the theory of constraints, check it out here.