Episode 05: Alex Katsambas, Snr Head of Copy Creation & Localization @ FARFETCH

Mastering Localization, AI Integration, and Global Content Strategies

In this engaging episode, we welcome Alex Katsambas, Senior Head of Copy Creation and Localization at FARFETCH, to explore the cutting-edge strategies that drive success in the localization industry.

Alex shares his journey from a language enthusiast to a leading figure at FARFETCH, highlighting the strategic decision to build an internal localization team and the critical role of AI in streamlining processes and enhancing content consistency.

Navigating AI & Localization

Discover how FARFETCH leverages AI to maintain a competitive edge, ensuring quality and consistency across 16 languages in their global marketplace. Alex discusses the evolving role of localization professionals, emphasizing the importance of customer experience metrics in content effectiveness.

Leadership & Team Management

Gain insights into managing a large international team, fostering a culture of learning and development, and balancing business needs with team capabilities. Alex shares valuable leadership strategies that emphasize trust, transparency, and collaboration in achieving business objectives.

Listen Now!

Don't miss this opportunity to learn from a leader at the forefront of localization and AI integration, providing valuable takeaways for professionals in the global content landscape.