31: The Way You Dress Is Controlling Your Brand

2025-04-23

Your appearance literally changes the way people treat you—and more importantly, how you behave. This episode breaks down the real psychology behind style and why your outfit has less to do with trends and everything to do with strategy, identity, and energy alignment. We’ll dive into: Why Hormozi’s tank top works (and what it says about brand clarity) How your style affects other people’s behavior toward you What happens when your internal identity evolves but your external image stays the same

Your appearance literally changes the way people treat you—and more importantly, how you behave. This episode breaks down the real psychology behind style and why your outfit has less to do with trends and everything to do with strategy, identity, and energy alignment.

We’ll dive into:

Why Hormozi’s tank top works (and what it says about brand clarity)
How your style affects other people’s behavior toward you
What happens when your internal identity evolves but your external image stays the same
And how to fix the disconnect so you start getting treated like the version of you you’ve already become

Because whether you like it or not—your image is influencing your outcomes.
So… is it working for you or against you?

If your vibe is evolving, your appearance should be too. Let’s talk about it.

LINKS:

💻 Download my free brand audit guide HERE — you’ll uncover the 7 core areas where most brand misalignment hides (and how to fix them) so your presence finally reflects the level you’re really operating at.

To dive deeper into figuring out your style, click HERE

To connect with me on Instagram, click HERE

To schedule your free Vibe Check call, click HERE

To learn more about my work, click HERE

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