Expert Strategies for Creating Real Value From Your Creativity & Innovation

Episode Summary:
In this episode, Kendall Trosky interviews Rob Wells from Rock IP Law Firm in Washington, D.C., to discuss the fundamentals of trademarks and their role in protecting intellectual property. Rob explains the different types of trademarks, common misconceptions among startups, and the steps involved in selecting and registering a strong trademark. He also outlines the differences between trademarks, copyrights, and patents, emphasizing how each serves different purposes. The conversation covers enforcement strategies, common trademark challenges, and the importance of early trademark protection in building a brand.

Timestamps:

[00:29 - 01:30] What is a trademark?

[01:30 - 03:18] Misconceptions about trademarks for startups.

[03:18 - 04:55] Differences between trademark, copyright, and patent.

[04:55 - 06:54] Essential steps for registering a trademark.

[06:54 - 08:16] Choosing a distinctive trademark and its importance.

[08:16 - 09:01] When and how to register a trademark.

[09:01 - 12:25] Trademark clearance, protection, and enforcement.

[12:25 - 15:23] Steps for selecting and enforcing a trademark.

 

About The Show

Rock Solid IP is a podcast that provides expert strategies for startups and businesses looking to create real value from their intellectual property. In each episode, host Kendall Trosky and guests, such as attorney Rob Wells from Rock IP Law, delve into topics related to trademarks, patents, copyrights, and other forms of intellectual property protection. The show covers important aspects of building, managing, and enforcing IP portfolios, offering insights on how businesses can effectively safeguard their creativity and innovation. Whether you're a startup or an established company, Rock Solid IP provides valuable guidance on protecting your brand and assets.